Zone to Win: Organizing to Compete in an Age of Disruption
- By: Geoffrey A. Moore
- Narrated by: Tom Parks
- Duration: 4:26:41
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Zone to Win is the latest groundbreaking book by influential high-tech advisor, Geoffrey Moore. Over the last 25 years, Moore has made a name for himself as one of the most sought-after experts in the industry, working with renowned companies like Salesforce, Microsoft, and Intel. His previous book, Escape Velocity, was met with rave reviews and now, Zone to Win serves as the essential companion playbook for his revolutionary guide.
Zone to Win is a practical manual designed to help large enterprises tackle the challenge of adding a new line of business to their existing portfolio. By focusing on fostering next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, Zone to Win becomes a powerful tool for driving your company to new heights beyond its limits, definitions of success, and competitors.
Geoffrey Moore is no stranger to success with his classic bestseller, Crossing the Chasm, having sold over one million copies by addressing the obstacles faced by startups. With Zone to Win, Moore now shifts his focus to guiding established enterprises through a similar transformative journey.
Zone to Win is the latest groundbreaking book by influential high-tech advisor, Geoffrey Moore. Over the last 25 years, Moore has made a name for himself as one of the most sought-after experts in the industry, working with renowned companies like Salesforce, Microsoft, and Intel. His previous book, Escape Velocity, was met with rave reviews and now, Zone to Win serves as the essential companion playbook for his revolutionary guide.
Zone to Win is a practical manual designed to help large enterprises tackle the challenge of adding a new line of business to their existing portfolio. By focusing on fostering next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, Zone to Win becomes a powerful tool for driving your company to new heights beyond its limits, definitions of success, and competitors.
Geoffrey Moore is no stranger to success with his classic bestseller, Crossing the Chasm, having sold over one million copies by addressing the obstacles faced by startups. With Zone to Win, Moore now shifts his focus to guiding established enterprises through a similar transformative journey.